Coca Cola's plan to encourage people to ditch tea or coffee for its smoothies and juices

Coca-Cola wants Britons to swap their morning coffee/tea for its smoothies and juices, in a bid to boost sales. 

In the report: One category entitled ‘Complete the Meal’ notes that breakfast is often referred to as the most important meal of the day, with about a quarter of all drinks being consumed before 10am.

The report asks: ‘How do we motivate people to make soft drinks, like smoothies, juices and other on-the-go products, part of their morning ritual in the same way as tea or coffee?’

 ‘The Atlanta-based company said in a statement that it was referring specifically to smoothies and juices in suggesting breakfast as an area for growth’.

The ‘See the Opportunity’ report issued by Coca-Cola Enterprises also notes that there are no soft drinks in the United Kingdom designed as ‘relaxation’ drinks, as there are in Japan and the U.S.

Without specifying any brands, it notes that drinks containing melatonin are expected to exceed 300million litres of consumption in the U.S. by 2014. 

The report notes that people want to be more healthy by drinking more water but that soft drinks can offer ‘refreshing, health and tasty alternatives’.